START-UP CENTURY OUT NOW


Start-Up Century: Why we’re all becoming entrepreneurs and how to make it work FOR EVERYONE

Does it feel like everyone you know is thinking about starting a business? That’s because they are. In the last few years new businesses have been launched in record numbers, with more of us than ever deciding to go it alone or become entrepreneurs.

Fuelled by new technologies like artificial intelligence and automation, this trend is only just beginning, with traditional firms due to be automated in the same way that farms and factories were in the last few decades.

Start-Up Century explains why this shift is happening, and what it will mean to live in a world where most of us are self-employed, or work in small entrepreneurial endeavours. It details the entrepreneurial frontiers ahead of us, the opportunities to be seized, and products to be built in fields as diverse as robotics to healthcare, energy and construction. And it covers the many challenges that this new way of working presents, setting out ideas and policies to help us close the digital divide, make education relevant again, make our public services more innovative and inspire a new generation to build the solutions the world needs.

In the face of rapid changes to the way we work and the technologies available to us, Start-Up Century sets out an overwhelmingly positive view of how individuals and start-ups, not corporates, will solve the challenges of the twenty-first century.

Authored by James Wise, the venture capitalist and technology commentator, Start-Up Century is packed with personal tales and interviews with everyone from teenage side-hustlers to the CEOs of multi-billion-dollar successes. This is a book for every aspiring entrepreneur, and anyone interested in the policy changes needed to support them.

“This brilliant book is essential reading for anyone wanting to understand why….we are all entrepreneurs now”

Martha Lane-Fox, Chancellor of The Open University, Board Member of Chanel and Twitter

“We need more entrepreneurs, risk-takers and wealth creators. This vital book is packed with good ideas that will help budding entrepreneurs succeed.”

Sir James Dyson, Chief Engineer and Founder of Dyson

“The next few decades will be driven by builders rather than big companies. Start-Up Century shows why.”

Mustafa Suleyman, Co-Founder of Inflection AI and DeepMind, author of The Coming Wave

“James argues insightfully why, today more than ever, is the time to start up and what governments and institutions do to support the self-employed”

Maria Raga, Former CEO, Depop.com

“A PASSIONATE BOOK DEFENDING ENTREPRENEURSHIP AND EXPLAINING THE CHALLENGES AND OPPORTUNiTIES THEY FACE”

Hiroki Takuchi, Founder & CEO of GoCardless

In Start-Up Century, James captures the forces at play to empower people with ideas to build.”

Scott Belsky, Founder of Behance, Author of the Messy Middle



JAMES WISE

James Wise has worked with some of the most successful technology companies of the last decade. As a venture capitalist and Partner at Balderton, a fund that’s backed over 20 ‘unicorn’ start-ups, he has supported entrepreneurs as they’ve grown from their living rooms to Nasdaq IPOs. He sits on the board of companies focused on the global challenges of sustainability, artificial intelligence and healthcare. He is a member of the UK Government’s Industrial Development Advisory Board, a trustee of the charity Demos and has written and contributed widely for publications like The Times, The Guardian, The Telegraph and the BBC.